The Aspire Company Welcomed as Marketing & Branding Partners

September 15, 2011

Stewart & Soss Mortgage named San Jose-based marketing firm for complete branding and marketing revamp

The Aspire Company, a full-service marketing firm headquartered in San Jose, is in the process of completing a rebranding effort as Marketing and Branding Partner for Stewart & Soss Mortgage. The goal of this partnership is to increase Stewart & Soss Mortgage's visibility across multiple channels and drive potential clients and strategic partners to discover one of the Bay Area's fastest growing mortgage companies.

As a Marketing and Branding Partner, The Aspire Company has worked closely with the Stewart & Soss team, first conducting extensive discovery and positioning work. This process included an in-depth brand audit, a competitive analysis, and the gathering of industry information, all establishing a powerful foundation for the new Stewart & Soss brand.

Based on their findings, The Aspire Company worked with Stewart & Soss to conceptualize and create dynamic marketing initiatives ranging from inbound marketing to traditional approaches in order to best capture the company's momentum and refreshed positioning. Specific projects have included a detailed marketing plan, social media integration, content and design for the company's new website, brand positioning, tagline development, print materials, and event planning.

"It's been truly inspiring to capture the growth and energy of the Stewart & Soss team," said Isaac La Buguen, Founder and Marketing Director for The Aspire Company. "The look and feel of the new brand helps raise the bar for the mortgage industry and embodies the spirit of the company and its clients."

"We chose The Aspire Company because of their experience working with brands and their straightforward approach. From day one, the Aspire team has honored our unique culture and business model, and we're so pleased to have a new brand that reflects our true image," said Founder and Branch Director Andrew Soss. "We are delighted that Stewart & Soss now has a clean, cohesive message and look to help us reach our next level of success."